New And Classic Cover Art Design Trends For Memoir Writers in 2023 | Self-Publishing Relief

by | Book Cover Design | 2 comments

Updated May 2023

When you self-publish your memoir, you get to select your cover art. And it’s important to accurately reflect your genre, because your book cover is your most effective point-of-purchase marketing tool! Get it right and readers will be hitting the “buy now” button—get it wrong and sales will suffer. Self-Publishing Relief shows you the memoir and autobiography cover art design trends that are attracting readers on various best-seller lists!

Cover Art Design Trends For Memoir And Autobiography In 2017

Minimalism. In Hunger, Roxane Gay tackles the relationship between food, body, and mind from a feminist perspective. For the cover art of this memoir, minimalism has maximum effectiveness.

Her publisher, HarperCollins, opted for cover art that is simple, clean—empty—with a contemporary modern art vibe.


Famous headshot. Famous people put themselves on the covers of their books (like Julie Andrews did for her memoir Home: A Memoir Of My Early Years. And apparently being famous is a great way to sell books. But let’s just assume for a second that you’re not famous. In that case…


Real photos. If you have a fabulous, compelling photo of yourself that reflects your story in some way, you might want to use it (provided you hold the copyright to the image, of course). Check out Katie Davis Majors’ cover art for Daring To Hope, which is a snapshot of her in Uganda.


Color. Uplifting memoirs using uplifting color schemes continue to appeal to readers. The modern color palette of Gail Caldwell’s memoir New Life, No Instructions is buoyant but not ooey-gooey sweet. Bold, horizontal lines are interrupted by the more organic, fragile curves of a moth—and the juxtaposition hints there’s a story here to be told!


Just words. Memoirs that focus on the book title at the exclusion of images make pop-up appearances on best-seller lists, and Tara Ison’s Reeling Through Life makes a strong impression. A title-forward book cover has some advantages: it could be inexpensive to design, it stands out, and it’s easy to read even when the cover art is made smaller on computer screens and phones.


Natural wonders. Nature can be attractive and evocative. James Dodson’s memoir Faithful Travelers is about fly-fishing with his daughter, and his cover art calls to mind a journey that’s quiet, epic, and timeless.


Which Cover Art Trend Is Best For Your Memoir?

One of the best things about self-publishing is that you have control over your product—which means you can change your cover art design at any time. If your book isn’t selling well using one type of cover art, consider changing it! And be glad you’re a self-published writer—traditionally published writers have to request a redesign.


Question: Which cover art trend do you like best from our list?






  1. Wendy

    “Natural wonders” may be popular–probably because the only easier one to do is “just words”–but its also cliche. There’s so many people using it that is doesn’t really stand out.

  2. Gabi Coatsworth

    I think having a title that can be seen when you’re looking at a thumbnail is vital. SO often that’s the first look a person gets at your book.From that aspect, Hunger and Daring (to) Hope convey the most. I think a lot of books are marketing as if they will be seen in bookstores. Fact is, that’s less and less likely as time goes on. I’m not saying you should sacrifice art for practicality, but you want a person to click on the small picture because they recognize it the right title…


Submit a Comment

Your email address will not be published. Required fields are marked *

  • This field is for validation purposes and should be left unchanged.

Find An Article

Recent Articles



Thank you so much for all the amazing help you provided! I’m already thinking about my next project and you better believe I plan to use Self-Publishing Relief!

—Bianca Chambers Carter, Writer

Read Bianca’s review!



Using Self-Publishing Relief is the only way I would ever consider publishing my work… the process was seamless: They answered all of my questions and always kept me apprised of the next steps.

—John McCord, Writer

Read John’s review!


The team at Writer’s Relief and Self-Publishing Relief was supportive and helpful in creating my chapbook — from sending multiple cover design options to patience and thoroughness during review rounds. They made the publishing process easy and enjoyable!

Laurin Becker Macios, Poet

Read Laurin’s review!



I have found my people with Jill, Carol, Dave, Joey, Ronnie, and all the fellow “bookies” at Self-Publishing Relief. Their level of expertise is seasoned and savvy for navigating through the indie publishing landscape, as we established the imprint Occupy the Word Publishing. What is more, the team’s enthusiastic tenacity to solve difficult issues and create new opportunities in developing serious readership for my novels makes it a powerful pleasure to work with them. 

King Grossman, Novelist

Read King’s review!

Thinking about self-publishing?
Receive your FREE copy of our helpful guide...


Act now! Enter your name and email on the right to receive..
  • Design tips to boost your book's marketability
  • Insider secrets for writing the best back cover book blurb
  • The importance of a flattering headshot

Send Me My FREE Guide!
  • This field is for validation purposes and should be left unchanged.


Pin It on Pinterest