Should Self-Published Authors Stick To Only One Genre? | Self-Publishing Relief

by | Mar 13, 2019 | Choosing A Genre, Genre, Self-Published Authors | 0 comments

In the traditional publishing community, publishers usually expect their authors to write exclusively within a single genre in order to to develop an easy-to-market, strong author brand. But at Self-Publishing Relief, we know that this dusty old rule doesn’t have to apply to the independent, self-publishing author. In fact, indie authors can jump from genre to genre anytime they like! But just because you CAN self-publish under multiple reading categories—should you? Is it worth it to switch willy-nilly between genres?

The Pros And Cons Of Writing In Multiple Genres When Self-Publishing

Pro: Keep Your Writing Fresh

If you write in one genre, you may find that you eventually run out of ideas. Perhaps you sense that you’re repeating yourself, or suspect that your work is becoming stale. Repetition can cause burnout, but variety will spark your muse. Creating different stories in different genres is a great way to keep your writing fresh!

Pro: Improve Your Craft

Every book genre has different conventions, tropes, and expectations. Writing to these new parameters stretches your creative muscles. You may even discover the emergence of a different, distinct voice when you venture into a new genre, or unexpected new talents in dialogue, plotting, and pacing.

Pro: Find New Audiences

You may be doing quite well self-publishing in a certain genre—but audiences are capricious, and publishing trends change swiftly. By self-publishing other types of stories, you may connect with a completely new and different audience, expand your overall reach, and guard yourself from the risk of waning popularity in your primary genre.

Con: Uncertain Audience Crossover

Genre readers are loyal to their book categories. While there may be some crossover between women’s fiction and chick-lit, there’s likely to be less crossover between Amish romance and serial-killer suspense. The mailing list subscribers you’ve attracted over years of writing spy thrillers are unlikely to buy great numbers of your new sci-fi series.

Con: Dilution Of Author Brand

Because the readers of your current genre may not pick up your new books, venturing into a new genre may dilute your author brand. Even an author who writes lightning-fast can only pen so many books a year. Reducing how many books you’re self-publishing in a given genre will reduce your exposure. You may be weakening your position in your original genre and perhaps not getting enough of a push in the new.

Con: Double The Labor

Depending on how diverse the genres, you may have to start new social media accounts focused on the new book genre. In some cases, you may want to use a pseudonym for your new venture, especially if the audiences have to be kept absolutely separate, as with children’s books vs. erotica. Promoting two different genres means doubling your labor and splitting your marketing budget.

The successful self-published authors who write in diverse genres have one characteristic in common: They write and self-publish very fast. Frequent publication helps mitigate the problem of dilution of an author brand and keeps an author’s creative juices flowing. These authors are also very educated about how to attract a new audience to their email subscriber list. They also know how to effectively segment their followers so that the right audience gets the right marketing messages at just the right time. So consider all the pros and cons when deciding if self-publishing in more than one genre is right for you.

 

Question: What genres do you currently write in, and what are your plans, if any, to venture into a new book category?

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

  • This field is for validation purposes and should be left unchanged.

Find An Article

Recent Articles




Reviews

 

Thank you so much for all the amazing help you provided! I’m already thinking about my next project and you better believe I plan to use Self-Publishing Relief!

—Bianca Chambers Carter, Writer

Read Bianca’s review!

 

 

Using Self-Publishing Relief is the only way I would ever consider publishing my work… the process was seamless: They answered all of my questions and always kept me apprised of the next steps.

—John McCord, Writer

Read John’s review!

 

The team at Writer’s Relief and Self-Publishing Relief was supportive and helpful in creating my chapbook — from sending multiple cover design options to patience and thoroughness during review rounds. They made the publishing process easy and enjoyable!

Laurin Becker Macios, Poet

Read Laurin’s review!

 

 

I have found my people with Jill, Carol, Dave, Joey, Ronnie, and all the fellow “bookies” at Self-Publishing Relief. Their level of expertise is seasoned and savvy for navigating through the indie publishing landscape, as we established the imprint Occupy the Word Publishing. What is more, the team’s enthusiastic tenacity to solve difficult issues and create new opportunities in developing serious readership for my novels makes it a powerful pleasure to work with them. 

King Grossman, Novelist

Read King’s review!

Thinking about self-publishing?
Receive your FREE copy of our helpful guide...

 


Act now! Enter your name and email on the right to receive..
  • Design tips to boost your book's marketability
  • Insider secrets for writing the best back cover book blurb
  • The importance of a flattering headshot


YES!
Send Me My FREE Guide!
  • This field is for validation purposes and should be left unchanged.
Close
Live Chat Software

Pin It on Pinterest

Shares