In the last few years, self-publishing has become a popular alternative to traditional publishing. And many self-published books have achieved great success in the form of sales, critical acclaim, and film adaptations. While traditional publishing continues to close the door on many hopeful authors by admitting only a select few into their fold, self-publishing has been opening the door for motivated authors ready to take their success into their own hands. When it comes to helping authors achieve their publishing goals, here’s how self-publishing is getting it right:
5 Ways Self-Publishing Helps You Meet Your Goals
1. Complete Creative Control
Traditional publishers hold all the cards when it comes to publishing a book. The final decision on editorial changes, book cover design, and how much promotional support (if any) a book will receive is made solely by the publisher. When authors self-publish they control every aspect of the process—from creating the book cover to formatting the manuscript to titling the book and more.
2. New Opportunities For Niche Genres
Many authors who write in niche genres are overlooked and ignored by traditional publishers and literary agents because their genres can be difficult to market. For example, science fiction, fantasy, inspirational, and pulp romance are among the genres often least represented and least likely to be published traditionally. Self-publishing gives authors of these genres the opportunity to get their books out on actual—and virtual—bookshelves and into the hands of their audience.
3. Retaining More Money From Book Sales
With the traditional publishing route, many people get a cut of the book’s profits before the author does, so a writer may not see a huge payout unless the book is incredibly successful. Alternatively, by self-publishing a book, the author sets the price and determines the royalty. Amazon, for instance, offers several options for royalty percentage.
4. Targeting A Specific Audience Is Easier
Instead of hoping a traditional publisher will deem their books worthy enough for promotional support, authors who self-publish have the freedom to control their own distribution and marketing strategies. For grassroots authors looking to build sales in local communities, or niche genre authors trying to focus on a particular demographic, self-publishing lets them determine their own agenda for marketing and distribution.
5. Control Over The Schedule And Deadlines
By self-publishing their books, authors can set their own schedules and prepare their books for publication at their own pace. Traditional publishing often takes months, and the deadlines and schedules are usually set by the agents and editors involved, not the author. Self-publishing allows you to work at a pace that’s convenient for you and ensures that you are creating the best possible book for your audience.
The benefits of self-publishing are obvious to authors looking for an alternate route to publication. But it’s important to know that navigating the self-publishing process is not easy. If you choose to go this route, be sure you’re well prepared. Self-publishing gives you a lot of freedom, but it is also incredibly demanding work. Make sure you’re well versed in the 10 Things You Must Do Before You Self-Publish. And remember, Self-Publishing Relief is here to help you through every step of self-publishing your book.
QUESTION: What are some other advantages to self-publishing?