How To Win The Self-Publishing Game | Self-Publishing Relief

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How To Win The Self-Publishing Game | Self-Publishing Relief

You’ve finished writing, editing, and proofreading your book—now you’re ready to roll the dice and self-publish. Fortunately, it won’t be too much of a gamble: Self-publishing is becoming more popular and successful with each passing year. And the experts at Self-Publishing Relief can guide you from start to finish so you’ll have a book you’re proud to put your name on. Here are our best tips on how to win the self-publishing game.


How To Win At Self-Publishing: Follow The Right Path


Don’t pass “Go” until you do your research. Look into your genre of choice to see what’s trending, and identify the popular tropes. Learn which authors have found success writing books similar to yours, and read their work.

See if there is a typical release date for your genre that you want to accommodate. Once you’re ready, make a reasonable game plan you can follow to stay on schedule. Remember, you are in charge of deadlines, marketing, and logistics. Once you’ve determined what you need to accomplish and when, use your schedule to stay on track and to keep moving forward.


Before you take even one step along the path to self-publishing, make sure that your book is thoroughly proofread and carefully formatted. No matter how good your novel or memoir is, typos or wonky formatting can lead to bad word-of-mouth reviews, and your sales numbers will suffer as a result.

And despite what you’ve heard, everyone does judge a book by its cover. To increase the odds of readers choosing your book from the multitude of offerings on the virtual shelf and dropping it into their carts, your cover design should stand out and suit your genre. Your front cover is your point-of-purchase sales tool, so it must be eye-catching, and your back cover should include an intriguing book blurb and author bio.


An important part of promoting your self-published book is selling your author brand—and this should begin before your book is even published! Invite your readers to follow your progress. You can share cover design options and let your social media followers vote on their favorite! Another idea: Keep the fans on your email list updated on when the proofs have come in and when publication is imminent.


Once your book is self-published, kick your marketing and promotion efforts up a notch. Budget for advertising, but keep in mind there are many budget-friendly and free ways to promote your book—don’t spend your entire ad budget on pricey “Boardwalk” advertising when “Baltic Ave.” options can offer more mileage at a better price. Schedule reading events, book signings, interviews, and avoid obvious pitfalls or rookie mistakes.

You should also have an author website up and running. Your author website is where potential buyers and fans can easily learn more about you and your writing. This online, centralized location should feature your biographical information, publications, and a link to buy your book. If you don’t know the first thing about web development or are too busy to spend time creating your own website, the experts at Web Design Relief have attractive, affordable packages available.


Navigating the self-publishing process from start to finish can be daunting even for the most organized and tech-savvy writer. One misstep and you’re sliding down the chute of incorrect keywords or trudging up the ladder of making too many proof revisions. Remember, you don’t have to go it alone! Some tasks can (and should!) be outsourced, like cover design and proofreading.

And if you’re not even sure how to make the first move, Self-Publishing Relief can help! Our experts will guide you through every step of self-publishing production—a definite win! Schedule your free consultation today.


Question: Which step do you think is the most important in the self-publishing game?



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