Congratulations! You wrote your book, worked hard to publish it (or maybe you let Self-Publishing Relief do the heavy lifting), and are now ready to share it with the world. The best way to debut your work is through a book launch—a gathering of would-be readers to celebrate the “birthday” of your book. (Check out this book launch to-do list.) For some writers, the idea of planning a successful party and bringing together all your friends, family, fans, and colleagues can be a bit daunting. But once you have the venue selected, everything else should fall into place. Self-Publishing Relief has compiled a list of six places where you can celebrate your book’s birthday bash.
The 6 Best Places For Your Book Launch Party
Why should you have a book launch party? Because a book launch is a great way to get readers excited about your book and helps you generate sales, gain free publicity, and build a bigger fan base. So get out your calendar and start checking out these venues!
This is one of the first locations to consider for your book launch event. After all, bookstores sell books—and you have a book to sell! And if it’s an independent bookstore, the owner may even be willing to carry and offer your book for sale.
Your local library is perfect for a book launch party! Libraries often host book-related events and are often happy to support authors who live in the area. You may even inspire your librarian to have a shelf in the library dedicated to local authors.
Café or Coffee Shop
Want to add a little flavor to your book launch? A café or coffee shop may be the perfect setting. And guess what? These types of venues have customers who may stop by for a cup o’ joe and leave with your book. Hand-selling is a great way to boost sales and build your audience.
So you invited your family, friends, friends of friends, mail carrier, barista, writing group members—and they all said yes? It may be pricier than some of the other options, but if you’re expecting a large group for your book’s birthday bash, a catering hall may be your best venue. And definitely consider serving food and drinks, even if it’s just finger food and punch. It’s easier to promote books to a well-fed, well-hydrated crowd.
An art gallery is a unique, intriguing place to have your book birthday bash. And if your book features an art gallery, artist, or artwork, this offers a perfect tie-in to your subject.
Aside from art galleries, you might want to consider other cross-promotional potential for your book and the venue. For example: If your book’s protagonist is a wine connoisseur, consider a wine tasting at a wine store or local vineyard.
The outdoors is calling, and you may want to answer by hosting your book launch party in a park, at the beach, or even lakeside! If you can create a tie-in with your book’s setting, so much the better. Just be sure to find out if you need any permits to hold a gathering in the space that interests you. And keep in mind that unless there is a covered area available nearby, the weather could be a factor in the success of your party.
Give A Reading. A good way to kick off your book launch is with an author reading. Read from the first chapter of your book, or select a gripping scene that will leave the audience on the edge of their seats. Remember: Speaking in front of a group is one of the best ways to promote your book.
Author Q&A. After the reading, have a question-and-answer period. This allows your audience to ask questions about your book, your writing process, or you as a writer. Most importantly, it encourages author and audience interaction that will create a strong community of readers.
Offer A Giveaway. Contests are a smart way to promote your book. Raffle off a signed copy of your book, or a gift card to the local bookstore, or something specific to your book. Does your heroine go on a picnic? You might raffle off a picnic basket. Gift baskets that tie in to your book’s setting or storyline are also good prizes.
Book Signing. Be sure to bring your favorite pen with you to your book launch party! Offer to sign copies of your book as a thank-you for attending.
A book launch birthday bash is a fun way to celebrate you, your new book, and all of your hard work. If an in-person party isn’t feasible, consider hosting a virtual party to get people talking about your book online. At the end of this day, the location you choose for your book launch party—whether it’s in a park, a coffee shop, a library, or online—should be what best fits you and your book!
Question: What do you think is the ideal location for a book launch party?