Category Archives: Marketing and Promotion

Create A Business Plan For Your Self-Publishing Empire

Create A Business Plan For Your Self-Publishing Empire

If you’re diving into the world of self-publishing, the best thing you can do for yourself is become your own CEO. And few CEOs would leap into a major investment without a business plan in place. Before you launch your self-publishing empire, consider creating a written business plan that will guide your efforts and crystallize… Continue Reading

Get More Media Coverage For Your Self-Published Book

Get More Media Coverage For Your Self-Published Book

Media coverage for your book—via local news channels, blogs, radio stations, and newspapers—can be a powerful force for reaching new readers and boosting sales. But with so many authors clamoring for attention from reporters and bloggers, you’ll need to find a way to make your story stand out. Ask yourself: What would make you want… Continue Reading

The Fine Art Of Hand-Selling Your Self-Published Book

The Fine Art Of Hand-Selling Your Self-Published Book

Most authors are introverts by nature, so the idea of trekking from book signing to festival event may make you hyperventilate. But there’s nothing more powerful than a face-to-face connection to keep you and your work foremost in a new reader’s mind. The more book signing gigs you can land, the more readers you’ll meet,… Continue Reading

Market Your Self-Published Book Using A Promotional Gift Basket

Market Your Self-Published Book Using A Promotional Gift Basket

Who doesn’t love receiving gifts? (Answer: No one!) Publicists at major publishing houses sometimes create promotional packages for their most exciting books of the season. Why shouldn’t you do the same for the self-published book that you’re so excited to share? Promotional gift baskets can get readers, reviewers, booksellers, and opinion makers excited about reading… Continue Reading

So Your Self Published Book Is Out. What’s Next?

So Your Self Published Book Is Out. What’s Next?

Congratulations—you’re officially a published author! You’ve worked hard to self-publish a great book with a well-designed, professional-looking cover, proper formatting, and thoroughly proofread text.  Ideally, you did some preliminary promotional work before your book was published so the launch energy could be big and focused. But if you didn’t do any pre-launch marketing—take heart. It’s never too late… Continue Reading

How To Create Book Promotion Events That Are Standing-Room-Only Successes

How To Create Book Promotion Events That Are Standing-Room-Only Successes

You’ve self-published your book, created a comprehensive marketing plan, and started your social media campaigns. Next on your To-Do list: Promotional events! Book signings and readings are crucial to your visibility and success as a self-published author. But what if you throw a book signing or launch party—and no one comes? Here are smart tips… Continue Reading

Write Back Cover Copy That’s Tailored To Sell Your Self-Published Book

Write Back Cover Copy That’s Tailored To Sell Your Self-Published Book

Authors who are chasing a traditional publishing deal often consider writing a query letter to be one of their hardest tasks. Writers who are self-publishing their books don’t have to worry about writing a query letter…but they still have to write the summary for the back cover of their books—and that can be just as… Continue Reading

The #1 Self-Publishing Hack: Think Like A CEO

The #1 Self-Publishing Hack: Think Like A CEO

Some self-publishing companies act as if becoming a success is simple: A few clicks of the mouse and you’re on your way to becoming a best seller! But the truth is, most well-known, self-published books didn’t spontaneously rise through the ranks; they were passionately and vigorously promoted into best-seller-hood by their authors. So what do famous… Continue Reading

Create A Press Release That Media Outlets Will Actually Publish

Create A Press Release That Media Outlets Will Actually Publish

Learning to write a basic press release is a valuable skill for writers who want to promote a book launch or writing-related event. But local and regional newspapers can receive hundreds of press releases every week—which means that there’s stiff competition for “real estate” in papers and even local blogs. Editors have to choose which… Continue Reading

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